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Attitude change

Cognitve Dissonance

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Psychology
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Cognitive Dissonance: (irreconcilable ideas): The adjustment of one?s beliefs/thoughts/ideas to fit one?s behavior. Leon Festinger: (Born: May 8, 1919) Theories: dramatic increase in Proselytizing: (desperate defense mechanism used when beliefs are proven to be false.)? ? such an obvious failure is Counterintuitive. Reasoning: the distance between one/s beliefs & reality is highly uncomfortable. Experiments: 1. Paid subjects 20$ to lie& paid different only 1$.? ? Found that subjects that were paid less were more likely than the subjects who were paid 20$ to say that they actually believed the lies. Festinger?s hypothesis: Subjects brought beliefs in line with behavior. Cognitive Dissonance Theory Suggest:
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