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Crowd psychology

Archetypes

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literary archetypes “repeated patterns that recur in the literature of every age” (sloan 48) what are archetypes - term used to describe universal symbols - evoke deep/ unconscious responses in reader
 - primordial: individuals have archetypal images in our understanding - universal: found all over world & in history; different, but same idea Carl Jung Swiss psychologist/ psychiatrist - collective unconsciousness; mental record of all common human experiences archetypes: symbols which express knowing of experiences Common Character Archetypes The star-crossed lovers; romeo & juliet: young lovers, unexpectedly separated by fate Unfaithful wife: woman married to older man, but interested in young & attractive men Hero: leaves community to bring honor

chp8

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Chapter 8 Public Opinion, Participation and Voting • Public Opinion In every government and nation public opinion matters. Elected officials often refer to public opinion on what political decisions they should make. Public Opinion and Democracy in turn goes hand and hand. - What is a public Opinion? Public Opinion means the proportion of the population that holds a particular opinion of individuals preferences for, or evaluations of, a given issue, candidate, or institution within a specific population. - Taking the pulse of the People
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