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campaign

Integrated Marketing Campaign Notes

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Business
campaign
marketing
IMC
integrated

MKTG 470: Quiz Review Reading One IMC The root problem that ?marketing? tries to solve AKA: to solve the lack of marker-buyer closeness IMC History 1930s & 40s: ?marketing efforts? was formalized inside many consumer product organizations so as to formalize internal approaches to 1950s: these efforts then came to be known as the 4Ps Sustained the ever-changing mkt place 1970s, 80s & 90s: mkt place moving from: maker-buyer to: buyer-seller Much more diffusion of info due to things such as the internet and www BUT Buyers have even further grown apart from their sellers NEED FOR IMC Beginning: goal was to integrate all the communication efforts a firm was sending out to prospective buyers

Nominations and Campaigns

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US Gov and Politics
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Human–computer interaction
Information Age
World Wide Web
Internet
Technology
Humanities
Contemporary history
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AP Government
campaign
nominations

The Nomination Game Nomination A party?s official endorsement of a candidate for office Barack Obama was the candidate nominated by the democrats to run for president in 2008 John moccasin was nominated as the republican candidate How do they get nominated? Requires money, media attention, and momentum A candidate must manipulate each of these elements through campaign strategy In the United States a presidential candidate must announce they are running at least one year in advance because of the nomination game Some countries like Britain limit by law the length of campaigns (5 weeks!) Competing for delegates The goal of the nomination game is to win the majority of delegates? support at the national party convention
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