Toys "R" Us

I evaluated toys at a Toys R Us website. Gender role stereotyping is present in this store. One example of gender role stereotyping occurred in the ?Building sets? sub category. I noticed that building sets for boys offered a much larger selection than the building sets for girls. The building sets for boys yielded 47 items to choose from, while the girls building sets offered on 11 items. (Toysrus.com, 2013) Another example of gender stereotyping was visible in the ?Building Sets? category. Most of the boys? building sets were had superheroes and action themes. The way this relates to gender stereotyping is that males are supposed to be strong and be achievement-oriented.